The interview process is evolving rapidly. Artificial intelligence is no longer a novelty; it is becoming central to how companies evaluate candidates

After five years in one of the world’s most data-obsessed companies (yes, Amazon—I see you), one thing became crystal clear to me: the first-stage interview isn’t just important—it’s everything.

At Amazon, every interview is grounded in Leadership Principles and built around behavioral questions. We're not talking about "what would you do" hypotheticals—but deep dives into what candidates have actually done.